Friday 31 July 2009

Social media madness

I've been neglecting my blogging recently in favour of exploring some of the other (many and varied) social media channels out there. The reason for this exploration is rooted in the social media workshop I am delivering next week for a Norfolk County Council programme to support tourism businesses (called Trading Up), but I've actually found myself secretly quite enjoying the journey. Social media (like all technology) is moving so fast and in many scenarios its still more a case of trial and error than following a set of tried and tested rules. This rings true with many aspects of marketing for small businesses too - I have lost count of the times I have been asked for a simple answer to the age old question: "What type of marketing will work for my business?" There is no one word answer I'm afraid.

I'm slowly being converted to the joys of Twitter despite a very sceptical start, and have already made 3 new Twitter friends of which i am justly proud! While its great to have all this amazing technology which makes life so global, its always good to be able to bring it back to a local level too, so i have concentrated my Twitter activity on tracking down other local Twitterers to engage with.

Linked In is also growing on me, and I now have kind recommendations from 6 associates. Time will tell if people actually read them!