Mon 29th Nov.
Progress House, Plantation Park Sports Club, Blofield, Norfolk NR13 4PL
Duration: Half day (9.30am – 12.30pm)
Suitable for: Beginners
£40+ VAT per person (limited to 10)
Following my recent presentations and talks in and around Norwich about social media, its clear that there is a real thirst for further knowledge so we have introduced a basic social media workshop at beginner level to blow away some of the myths of social media.
This half day training course near Norwich is for anyone who is keen to learn the basics of online marketing and using social media to raise the profile of a business or organisation. Suitable for small business owners from across Norfolk, senior managers or staff with marketing responsibilities.
The rapid growth of the internet in recent years coupled with a surge of interest in social media has led many businesses to explore ways to use the diverse free resources available online to reach more customers. By the end of the course you should understand some of the basic principles of using effective online activity to benefit your business. If you are troubled by Twitter or frustrated with Facebook then this course is the ideal place to learn the basic principles of social media activity for business.
The course is delivered by a small business owner and marketing professional which gives the content a very practical, hands-on perspective. Delivered by a blend of presentation and practice online – to get the best out of the workshop a basic understanding of computer operation and internet browsing is useful.
Course Content
Introduction to social media and background
Social media usage – key statistics
Overview of key social media sites including Twitter and Linked In
Practical ideas for social media applications in business
Equipment
Please bring a (wi-fi enabled) laptop with you to enable interaction and participation. Please endeavour to open an account (free) with the following websites before attending the course:
www.twitter.com
www.linkedin.com
www.facebook.com
It will also be useful if you can bring a photo of yourself and a copy of your company’s logo on a memory stick or on your laptop if possible.
For further information or to book a place call 01603 716700
Thursday 14 October 2010
Tuesday 12 October 2010
Marketing for Charities - Free training in Norwich
Monday 18th October
10am - 4pm
Voluntary Norfolk, Pottergate, Norwich
FREE*
Effective marketing is critical for charities and voluntary organisations in Norwich, especially in tough financial times when income may be reduced. Pro active marketing can help to raise the profile of your organisation which should have a direct impact upon income and also improve levels of awareness within the wider community. Marketing is often misunderstood and perceived by many to be a rather dark art, but there are some basic principles and theories which can be simply applied to many organisations with measurable results.
I will be delivering an introductory course about marketing for charities in Norwich which is fully funded (free!). By understanding some of the basic principles of marketing you should be able to evaluate your current marketing activities and identify areas for improvement.
The course will introduce some simple marketing concepts such as the marketing mix, market research and market segmentation, before providing practical examples of how you can apply these principles simply within your own organisation. It will look at both conventional marketing techniques such as printed marketing materials, and more modern approaches such as online (internet) marketing. The learning outcomes include:
· Gain a basic understanding of the key marketing principles
· Learn to recognise good and bad examples of marketing
· Evaluate current marketing activities and begin to formulate a marketing plan
This programme will also help organisations that are commissioning external marketing companies or web designers to ensure that they are receiving best value service.
As Marketing Director of Active Marketing & Design, I aim to bring a very practical perspective to this session, drawing upon live examples of my daily work to ensure that the content is very current. I have previously delivered marketing training to new business start ups through Broadland District Council and also have experience of the charity sector through a wide range of voluntary and employed roles. I was closely involved in the setting up of World Horse Welfare's £2m visitor centre at Snetterton, managing the visitor experience and delivering a programme of fundraising events. In 2010 I managed the marketing of Party in the Park, a large outdoor music event which raised £14000 for the East Anglian Air Ambulance.
* To book a free place on the Marketing for Charities course you must be living or working in Norfolk to be eligible for funding through the Seamless Support project (usual cost of the course £95 + vat per person). If you have already had fully funded, non-accredited training via SM Associates or Voluntary Norfolk in the past 6 months, you may not be eligible.
To book please telephone Clayton Anderson, Training Manager on 01603 762523 or email kim[at}sm-associates.org.uk
10am - 4pm
Voluntary Norfolk, Pottergate, Norwich
FREE*
Effective marketing is critical for charities and voluntary organisations in Norwich, especially in tough financial times when income may be reduced. Pro active marketing can help to raise the profile of your organisation which should have a direct impact upon income and also improve levels of awareness within the wider community. Marketing is often misunderstood and perceived by many to be a rather dark art, but there are some basic principles and theories which can be simply applied to many organisations with measurable results.
I will be delivering an introductory course about marketing for charities in Norwich which is fully funded (free!). By understanding some of the basic principles of marketing you should be able to evaluate your current marketing activities and identify areas for improvement.
The course will introduce some simple marketing concepts such as the marketing mix, market research and market segmentation, before providing practical examples of how you can apply these principles simply within your own organisation. It will look at both conventional marketing techniques such as printed marketing materials, and more modern approaches such as online (internet) marketing. The learning outcomes include:
· Gain a basic understanding of the key marketing principles
· Learn to recognise good and bad examples of marketing
· Evaluate current marketing activities and begin to formulate a marketing plan
This programme will also help organisations that are commissioning external marketing companies or web designers to ensure that they are receiving best value service.
As Marketing Director of Active Marketing & Design, I aim to bring a very practical perspective to this session, drawing upon live examples of my daily work to ensure that the content is very current. I have previously delivered marketing training to new business start ups through Broadland District Council and also have experience of the charity sector through a wide range of voluntary and employed roles. I was closely involved in the setting up of World Horse Welfare's £2m visitor centre at Snetterton, managing the visitor experience and delivering a programme of fundraising events. In 2010 I managed the marketing of Party in the Park, a large outdoor music event which raised £14000 for the East Anglian Air Ambulance.
* To book a free place on the Marketing for Charities course you must be living or working in Norfolk to be eligible for funding through the Seamless Support project (usual cost of the course £95 + vat per person). If you have already had fully funded, non-accredited training via SM Associates or Voluntary Norfolk in the past 6 months, you may not be eligible.
To book please telephone Clayton Anderson, Training Manager on 01603 762523 or email kim[at}sm-associates.org.uk
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