Wednesday 20 May 2009

Best of Norwich businesses

Yesterday evening Active Marketing & Design Ltd exhibited at the Best of Norwich business event at Caistor Hall. The Best of Norwich (http://www.thebestof.co.uk/norwich) is a website which recommends local businesses, and it is owned and run by husband and wife team Chris and Sara Greenfield from Wymondham. The difference between this site and the hordes of other online directories is that the member businesses like ours are all genuinely recommended Norwich businesses which Chris and Sara have hand-picked. We hugely value the importance of customer recommendation and referrals to build our business and The Best Of Norwich website helps to facilitate this by allowing users to log in and record their comments and testimonials about the businesses which they use.

At Caistor Hall, we were privileged to pick up a framed recommendation from one of our clients who had kindly written some nice things about our work on the Best Of Norwich site. In a small business community such as Norwich, the importance of reputation and recommendation can never be under-estimated. If a customer likes what you do, they may tell one friend or colleague - upset them and they are likely to tell more like 10 people about how awful you are.

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