Marketing for Charities - Free training in Norwich

Monday 18th October
10am - 4pm
Voluntary Norfolk, Pottergate, Norwich
FREE*

Effective marketing is critical for charities and voluntary organisations in Norwich, especially in tough financial times when income may be reduced. Pro active marketing can help to raise the profile of your organisation which should have a direct impact upon income and also improve levels of awareness within the wider community. Marketing is often misunderstood and perceived by many to be a rather dark art, but there are some basic principles and theories which can be simply applied to many organisations with measurable results.

I will be delivering an introductory course about marketing for charities in Norwich which is fully funded (free!). By understanding some of the basic principles of marketing you should be able to evaluate your current marketing activities and identify areas for improvement.

The course will introduce some simple marketing concepts such as the marketing mix, market research and market segmentation, before providing practical examples of how you can apply these principles simply within your own organisation. It will look at both conventional marketing techniques such as printed marketing materials, and more modern approaches such as online (internet) marketing. The learning outcomes include:

· Gain a basic understanding of the key marketing principles

· Learn to recognise good and bad examples of marketing

· Evaluate current marketing activities and begin to formulate a marketing plan

This programme will also help organisations that are commissioning external marketing companies or web designers to ensure that they are receiving best value service.

As Marketing Director of Active Marketing & Design, I aim to bring a very practical perspective to this session, drawing upon live examples of my daily work to ensure that the content is very current. I have previously delivered marketing training to new business start ups through Broadland District Council and also have experience of the charity sector through a wide range of voluntary and employed roles. I was closely involved in the setting up of World Horse Welfare's £2m visitor centre at Snetterton, managing the visitor experience and delivering a programme of fundraising events. In 2010 I managed the marketing of Party in the Park, a large outdoor music event which raised £14000 for the East Anglian Air Ambulance.

* To book a free place on the Marketing for Charities course you must be living or working in Norfolk to be eligible for funding through the Seamless Support project (usual cost of the course £95 + vat per person). If you have already had fully funded, non-accredited training via SM Associates or Voluntary Norfolk in the past 6 months, you may not be eligible.

To book please telephone Clayton Anderson, Training Manager on 01603 762523 or email kim[at}sm-associates.org.uk